How to capture a testimonial
The best promotion of the Parent Project comes from the parents themselves. This guide will help you capture the stories and testimonials of some of these parents to help you reach the next group of parents in need. Additionally, when new programs get started, success stories from nearby communities can be a shot of enthusiasm to get them off the ground!
Identifying the right parents
This should be the easy part!
There are 2 categories of parents whose stories resonate the most and will be willing to help out:
- The vocal success story. Hopefully you have a couple of these parents in your class—they come in every week with stories of success and are clearly willing to be advocates to help reach the next set of families. We should always celebrate people whose efforts and energies are rewarded.
- The struggling parent who finds success. The struggling parent who comes in completely hopeless, but by week 3 or 4 has found a little bit of hope, or perhaps it takes them until week 6, but they finally have a meaningful breakthrough. We all need to celebrate the underdog who finds success!
Additionally, when parents fill out the surveys for Week 10, we ask them if they would be willing to provide a testimonial. If they do, we will reach out to you to connect with them.
Making the ask
To the group:
You should let your parents know that you are looking for help spreading the good word about the Parent Project in weeks 9 and 10 to the group. Some parents will hopefully come forward to volunteer.
Additionally, in both weeks 9 and 10, make an effort to reach out 1:1 to the parents you’ve identified on your list. A testimonial is only valuable if it comes from the heart, so don’t feel any need to pressure parents, but let them know that if they’re interested in doing it, that it would mean a lot to you.
Set a date/time somewhere quiet and comfortable: The lighting should be even—think of a cloudy day, as weird as it may seem, this is the best type of light because there are fewer shadows.
Get a tripod: If you don’t have one, you should spend the $10 on a tripod. Handheld videos are cool for kids, not for video testimonials!
Share the questions with the parent, choose a language: There are a list of recommended questions below—share them with the parent. Choosing a language is a function of 2 things: what languages you need to reach your community and what language they speak.
Capturing the testimonial
It is important to try to capture the whole testimonial in one good “take”. Hollywood movies make us think of capturing every little bit but then editing it together—unless you’re a master video editor, editing testimonials together takes quite a bit of time. Even if you are a master it takes significant effort. Therefore we recommend:
- Visit the restroom prior to sitting down
- Get a bottle/glass of water for them to drink prior to recording
- Have the parents sitting somewhere comfortable prior to the interviews (if they’re willing to do it in their home, wow, even better!)
- Have them review and sign
- Ensure they’ve reviewed the questions.
- Set up the camera
- Ask them how their day went
- Ask if they’re ready to start
- If you have to re-do it, that’s ok, but remember—sincerity is key. It doesn’t need to be “perfect” – sincere and honest is perfect.
- What were the problems you were facing before Parent Project?
- Were there any especially helpful things you learned from Parent Project?
- How is your family different now than it was before the class?
- Would you recommend this class to other parents? Why?
- ¿Cuáles fueron los problemas que se enfrentaban antes del Proyecto de Padres?
- ¿Hubo cosas especialmente útil que ha aprendido de Proyecto de Padres?
- ¿Cómo es tu familia diferente de lo que era antes de la clase?
- ¿Recomendaría esta clase a otros padres? ¿Por qué?